The Challenge from the Mayor

The MSC was challenged by Dallas Mayor Rawlings in helping execute the Grow South Plan. There are many exciting things happening in South Dallas in areas such as education, job creation and business growth. Based on feedback from the Mayor, the council selected the The Lancaster Corridor community as a focus for a project, building on the following objectives:

  • Create neighborhood engagement
  • Educate the community
  • Replicate a model for other neighborhoods

The Strategy

MSC members contacted organizations and businesses both in the Lancaster Corridor and in surrounding communities to get a better feel for the area and to understand what makes this particular part of South Dallas unique. Working with major community influencers such as the Urban League and the YMCA, the group leveraged those relationships to get to the heart of what makes the Lancaster Corridor tick through interviews with residents, local area leaders and business owners.